Intangible Monetization?

Monetization, valuation, and profitability are interconnected concepts in the business and financial world, but they represent different aspects of asset or business performance and value. Let's clarify the differences and explore what needs to happen for an asset with a valuation to become monetized and profitable:
 

   Valuation:
        Valuation is the process of determining the intrinsic or market value of an asset or a business. It involves assessing how much the asset or business is worth based on various factors, including its cash flows, potential growth, risk, and market conditions.
        Valuation provides an estimate of what the asset or business could be worth in the current market or in the future. It is often used for decision-making purposes, such as buying or selling, raising capital, and financial reporting.

    Monetization:
        Monetization is the process of converting an asset or an activity into money or generating revenue from it. It focuses on realizing the financial value of an asset or business through various means, such as selling products or services, advertising, licensing, or other revenue-generating strategies.

        Monetization is about turning the assessed or intrinsic value (as determined through valuation) into actual revenue or cash flow.

    Profitability:
        Profitability refers to the ability of an asset or business to generate profits, which is the positive difference between revenue (income) and expenses (costs). It measures the effectiveness and sustainability of monetization strategies.

        An asset or business is considered profitable when it consistently generates more revenue than it incurs in expenses, resulting in a net profit.

Several steps are typically required to transform an asset that has a valuation become monetized and profitable: Development of a Business Strategy, operational efficiencies, and marketing and sales strategies; working out how to acquire and retain customers; managing costs; continuously improving products and services; adapting to market changes; and managing finances.

And if the asset is intangible? Well, the same principles apply.

And can we make profit? That's a hard one. 

My observation from talking to many accounting professionals is that managing intangible assets is a consistently hard problem across all verticals. 

Intangible assets are like fog or smoke. Costs are hard to measure; so numerous valuation work-arounds have been developed; leading to the inexorable conclusion that today's valuation results are an estimate of the estimated value (not true value). Intangible assets valuation is a hard problem - what scientists call "non-trivial". Data valuation especially so. Imagine the possibilities when this gets solved.